Sunday, January 31, 2010

DIA Boutique: Delivering innovative design to your doorstep

More than just an e-commerce site, Dia Boutique is dedicated to showcasing the work of both established and off-the-radar designers from the Middle East and its Diaspora, who are creating innovative pieces with a sense of soul and history. Within its expertly curated online boutique one will find an alternative and global perspective on fashion, books, home furnishings and accessories that are a fusion of Eastern and Western sensibilities.

Our designers are citizens of the global metropolis. By re-examining traditional design elements from different corners of the world and re-inventing them in original and unexpected ways, they are paving the way for a more inclusive definition of contemporary design.

The boutique’s offerings include handmade evening clutches by cult Beirut label Sarah’s Bag, silkscreened with images of Arab icons Umm Kalthoum and Omar Sharif; Pop art inspired cuffs with a Middle Eastern twist by London-based graphic designer Rana Salam; Modern and sparkling versions of the Arabian sandal from the chic Paris store Liwan; As well as delicately embroidered cashmere dresses in sorbet hues from the coveted Istanbul-based label, Cashmere in Love.

Dia’s re-launch will also include the debut of exclusive items by a roster of new and exciting designers. With each purchase, our style-savvy customers can experience the region’s thriving design and cultural scene, delivered to their doorstep anywhere in the globe.

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