Vreeland’s cosmopolitan and sophisticated approach to showcasing Iran within Vogue’s pages included an interview with its Empress Farah Diba, photographed by Clarke wearing antique gold Persian jewelry and a dress “like those worn by women in the south of Persia.”
Flipping through the December 1969 issue one comes across a rare advertisement for Iran Air, promoting its flight service from London to Tehran. While it’s regular “Boutique” page (edited by a young Carrie Donovan) featured Vida Zahedi’s chic Tehran store “Number One Avenue Sanieddoleh.”
Shahbanou Farah Diba photographed by Henri Clarke for Vogue, 1969.
Iran Air advertisement, Vogue, 1969.